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What is CRM and who needs it?
CRM stands for Customer Relationship Management. It's just a fancy way of describing the technology that helps you communicate better with your customers and organize contact information (names, addresses, phone numbers, fax numbers, email addresses, etc.). The goal of using CRM technology is to increase your revenue, improve customer satisfaction, stay competitive, and realize profit. All businesses, large and small, need some way to achieve these goals.

AppShore provides an online CRM solution, which means it is Internet based as opposed to being installed on your PC or on a server located at your office. The main benefits of an online solution are:

  • it is available anywhere you have access to the Internet
  • real time sharing of information between people in different physical locations
  • no worries about losing your data if your PC crashes or is infected with a virus
  • you don't have own or operate any special computer hardware
  • you don't have download or install any software on your PC
  • you don't have to hire technical people to manage hardware and software
Most of our customers sign up for our product because they:
  • have customer information on bits of paper all over the place and want to get organized
  • are using spreadsheets but they are getting too big and difficult to manage
  • are using Contact Management software but are afraid of losing data if the PC crashes or is infected by a virus
  • need to share information with partners or employees in different locations
  • have used online solutions in the past, but want something that costs a lot less but does the same thing

The AppShore solution was designed especially for small business owners with limited resources and big ideas. There is nothing to install and nothing to download - just sign up, log in, and get started.

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