Full Order Book specializes in sales prospecting and sales pipeline management for the UK tech sector. We had been using salesforce.com but we had a problem getting people to access it regularly - a major factor was ease of use. So, we decided to make a switch. In addition to AppShore we looked at a wide range of choices from Act! to Sugar CRM.
We chose AppShore because it is easier to use, it is easy to backup and get our data out of the system if we need to, it is cost effective, and comprehensive. We particularly like the Campaigns service for bulk email campaign management and the fact that we can brand it with our logo.
We use AppShore to automate sales prospecting activity against targeted lists. The service provides a systematic, well documented and highly effective method for us to achieve our business goals. AppShore customer service is also extremely helpful. We are very impressed!